Monthly Archives: January, 2016

Four Ways to Reach Your Intended Audience with Optimized Video Content

If you’re going to invest in video marketing services to make the most of your visual content, make sure SEO is part of the strategy. With video content becoming increasingly popular, it’s easy for your video content to get lost in the mix, no matter how much effort was put into it. Taking steps to better reach your intended audience with your video content can greatly increase your ROI when it comes to your online marketing efforts

Don’t Miss Keyword Placement Opportunities

The most obvious location for placement of keywords is the title of your posted video. However, search engine bots look at the actual file name first, so be just as particular with wording there. Don’t forget to consider the title used in the XML sitemap and the heading used before the video code is embedded on some hosting platforms.


The Emotional Appeal of Video

There are many reasons video marketing works wonders. Emotional appeal is one of the strongest. By using video marketing, a business can target potential customers in a way achievable with no other media. By conveying emotion, advertising can convince a customer to more readily buy a product or service.
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Measure the Success of an Online Marketing Campaign

Every company needs to have a strong digital footprint, but not many business owners are sure of how they can measure the success of their online efforts. If you are considering taking a fresh approach to your marketing campaign, then take a look at some metrics that will help you determine where changes need to be made.
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