If you’re going to invest in video marketing services to make the most of your visual content, make sure SEO is part of the strategy. With video content becoming increasingly popular, it’s easy for your video content to get lost in the mix, no matter how much effort was put into it. Taking steps to better reach your intended audience with your video content can greatly increase your ROI when it comes to your online marketing efforts
Don’t Miss Keyword Placement Opportunities
The most obvious location for placement of keywords is the title of your posted video. However, search engine bots look at the actual file name first, so be just as particular with wording there. Don’t forget to consider the title used in the XML sitemap and the heading used before the video code is embedded on some hosting platforms.