Are you growing frustrated with a lack of superior results from your search engine optimization campaigns? If so, know that you are not the only one; this is actually a common issue that businesses who take a do-it-yourself approach with SEO face.
Search engine optimization may seem easy enough, but there is actually more involved in the process than you might think. On the surface, it appears that you simply select keywords and phrases to focus your energy on, and you incorporate these selected phrases into your content. While this is the gist of SEO, there is more involved in it if you want to drive traffic to your website. By analyzing some of the more common reasons why SEO efforts fail, you may realize what you are doing wrong.
If you are not thrilled with the results from your last marketing campaign and are eager to see an improvement, you may be exploring different marketing avenues. There are a seemingly endless number of marketing possibilities for you to pursue with your next campaign, but you likely are focused on finding cost-effective solutions that will produce results. While there are numerous options to consider, video marketing services may provide you with the exceptional results that you desire because of how effective this type of marketing is.
Why Video Marketing is Special
Video marketing is unique from all other types of marketing because it incorporates visual elements as well as sound into your marketing efforts. Many types of marketing only incorporate one element, such as sound in a radio advertisement or written text in a magazine or newspaper ad.
For a long period of time, texts and pictures have captured the attention of consumers. If you look at old advertisements, there are numerous messages in just one ad. Also, advertisements in the form of television and radio have been effective. Marketing, however, is constantly changing and is becoming more innovative in engaging audience.
As more consumers are spending their time online and on their mobile devices, the more video marketing is changing the platform for advertisements. Slowly but steadily, businesses and enterprises are engaging in this medium to share their content to prospect customers.
There are many website domains that are visitor-friendly. It makes you wonder how they are able to maintain the quality of their website while running their business. Surprisingly, this online marketing strategy can be practiced by anyone. There are some who have their own online marketing team in their company but others outsource the expertise of a sole SEO company.
New York business owners that want their companies to attain new levels of success should know that hiring an SEO firm can help them realize their objective. New York SEO firms can offer business owners a wide range of services that will build their brand online. Here are two of the most important services to be aware of:
1. Social Media Optimization (SMO).
As noted in “6 Changes Your 2015 SEO Strategy Must Focus On,” social media has become a marketing and customer-service channel. These days, the business owner’s social audience expects the brand owner to engage them on a personal level. SEO mavens know this, and they use a plethora of SMO techniques to make it happen. These techniques work to heighten brand recognition and accelerate conversion.
In order to make an impact with your brand’s video marketing, your strategy needs to be well-planned and focused. The following tips and tricks will help you create a winning video marketing strategy.
1. Turn the video into an interactive experience for your audience. Include a call-to-action that will help you collect leads, direct people to more resources or encourage viewers to signup for a free trial. You don’t want viewers to stop interacting with your brand once the video’s over. Unsure of how to create an interactive video? Contact a video marketing agency to help you get started.
2. Don’t make the videos too long. You need to catch a viewer’s attention within eight seconds and the entire video shouldn’t go for much longer than three minutes. Even with compelling content, your viewer’s attention span is short.
Content will always be king when it comes to the effective SEO New York businesses need to make a connection with customers. Since video includes captions and descriptions, there are plenty of opportunities to boost brand awareness with content peppered with carefully selected videos and images.
Why Video Content Matters
Video content appeals to people’s desire to see something rather than immediately read about it. However, it’s rarely one or the other. Instead, video content catches the attention of a causal browser while encouraging them to visit your website for more information. It’s this cross promotion that further solidifies your brand image.
Video advertising on the Internet has been gaining momentum since the advent of smartphone and tablet technology. Although this online content was still widely used before, mobile devices have made it easier than ever for people to watch material regardless of where they are. Some experts believe that video ads are also easier to absorb as opposed to reading lines of text. In any case, video content has assumed a large portion of bandwidth usage online around the globe.
Engaging the Local Consumer
Video marketing services are capable of helping you target local consumers in New York. Through optimization practices, your content has a better chance of engaging these individuals. This plays a role in the online reputation of the business while promoting awareness of the brand. Many organizations have made production a part of their overall platform by creating “how-to” videos or other entertaining developments centered on the business.