Video Marketing & SEO has always strived to live up to our clients’ expectations which is why we continue to improve our company along with our services. With the expansion of our SEO company, we have deemed it necessary to relocate and move into an office also located in New York that is more suited to accommodate our current needs. This way, we can better be of service to our loyal clients. We are pleased to announce that our business operations have moved from our previous location at 410 Park Ave, Suite 1500 to a new office not too far away at 445 Park Ave, 9th Floor.
Along with the recent change in our office address, we changed our contact number as well. Clients can now reach us at 212 745 1136 for inquiries about our services. Rest assured that someone will be available to address any concerns about our services. Clients can also opt to schedule a call before doing so especially if they are interested in getting a free estimate.
Love them or hate them, there’s no escaping the millennials as being a crucial part of your business success. They’ve grown to have significant economic influence, having a hand in moving markets to profit and, conversely, dragging them down to revenue losses.
Their attention, however, can be very flighty, so keeping their interest tends to be a bigger challenge than with other targeted age and market groups. If there’s one language they speak fluently, though, it’s technology. Having been born in an era where technology is literally just as disposable as the next batch of undershirts, their knowledge and facilitation of digital technology is almost second-nature to them.
Are you growing frustrated with a lack of superior results from your search engine optimization campaigns? If so, know that you are not the only one; this is actually a common issue that businesses who take a do-it-yourself approach with SEO face.
Search engine optimization may seem easy enough, but there is actually more involved in the process than you might think. On the surface, it appears that you simply select keywords and phrases to focus your energy on, and you incorporate these selected phrases into your content. While this is the gist of SEO, there is more involved in it if you want to drive traffic to your website. By analyzing some of the more common reasons why SEO efforts fail, you may realize what you are doing wrong.
If you are not thrilled with the results from your last marketing campaign and are eager to see an improvement, you may be exploring different marketing avenues. There are a seemingly endless number of marketing possibilities for you to pursue with your next campaign, but you likely are focused on finding cost-effective solutions that will produce results. While there are numerous options to consider, video marketing services may provide you with the exceptional results that you desire because of how effective this type of marketing is.
Why Video Marketing is Special
Video marketing is unique from all other types of marketing because it incorporates visual elements as well as sound into your marketing efforts. Many types of marketing only incorporate one element, such as sound in a radio advertisement or written text in a magazine or newspaper ad.
New York business owners that want their companies to attain new levels of success should know that hiring an SEO firm can help them realize their objective. New York SEO firms can offer business owners a wide range of services that will build their brand online. Here are two of the most important services to be aware of:
1. Social Media Optimization (SMO).
As noted in “6 Changes Your 2015 SEO Strategy Must Focus On,” social media has become a marketing and customer-service channel. These days, the business owner’s social audience expects the brand owner to engage them on a personal level. SEO mavens know this, and they use a plethora of SMO techniques to make it happen. These techniques work to heighten brand recognition and accelerate conversion.
In order to make an impact with your brand’s video marketing, your strategy needs to be well-planned and focused. The following tips and tricks will help you create a winning video marketing strategy.
1. Turn the video into an interactive experience for your audience. Include a call-to-action that will help you collect leads, direct people to more resources or encourage viewers to signup for a free trial. You don’t want viewers to stop interacting with your brand once the video’s over. Unsure of how to create an interactive video? Contact a video marketing agency to help you get started.
2. Don’t make the videos too long. You need to catch a viewer’s attention within eight seconds and the entire video shouldn’t go for much longer than three minutes. Even with compelling content, your viewer’s attention span is short.
Content will always be king when it comes to the effective SEO New York businesses need to make a connection with customers. Since video includes captions and descriptions, there are plenty of opportunities to boost brand awareness with content peppered with carefully selected videos and images.
Why Video Content Matters
Video content appeals to people’s desire to see something rather than immediately read about it. However, it’s rarely one or the other. Instead, video content catches the attention of a causal browser while encouraging them to visit your website for more information. It’s this cross promotion that further solidifies your brand image.
Video advertising on the Internet has been gaining momentum since the advent of smartphone and tablet technology. Although this online content was still widely used before, mobile devices have made it easier than ever for people to watch material regardless of where they are. Some experts believe that video ads are also easier to absorb as opposed to reading lines of text. In any case, video content has assumed a large portion of bandwidth usage online around the globe.
Engaging the Local Consumer
Video marketing services are capable of helping you target local consumers in New York. Through optimization practices, your content has a better chance of engaging these individuals. This plays a role in the online reputation of the business while promoting awareness of the brand. Many organizations have made production a part of their overall platform by creating “how-to” videos or other entertaining developments centered on the business.
If you’re going to invest in video marketing services to make the most of your visual content, make sure SEO is part of the strategy. With video content becoming increasingly popular, it’s easy for your video content to get lost in the mix, no matter how much effort was put into it. Taking steps to better reach your intended audience with your video content can greatly increase your ROI when it comes to your online marketing efforts
Don’t Miss Keyword Placement Opportunities
The most obvious location for placement of keywords is the title of your posted video. However, search engine bots look at the actual file name first, so be just as particular with wording there. Don’t forget to consider the title used in the XML sitemap and the heading used before the video code is embedded on some hosting platforms.