Monthly Archives: June, 2015

Why You Should Put YouTube Videos in Web Content

YouTube can offer more than just a place to show cat videos or sports bloopers. It can be an invaluable tool when used for product or service marketing for your New York business. As video content is becoming one of the most profound methods of content sharing on the Internet, incorporating this material could be very beneficial to sales and branding. Although you’ll still need text-based content to drive some of your visitors, the video can help enhance sales through demonstrations.

A Web of Marketing

Once a video is uploaded to YouTube, the streaming service offers the HTML code that allows you to copy-and-paste the material directly into websites. This means that the uploaded material can be literally displayed on a number of websites simultaneously. It also means that you can drive potential consumers to your company’s YouTube account while enhancing your website. Instead of search engines being the only form of attracting visitors to your site, YouTube could also drive video watchers to your site.

Increased Target Audience

Since 2012, more than four billion videos are being viewed on YouTube per day. The material watched includes everything from personal opinions to elaborately developed entertainment. It’s a market that can have a very high return on investment, especially since the service is free to use. As instructional content are some of the most sought after videos, you could increase viewership by delivering material that shows how to use your product or service. In this environment, it doesn’t matter if your business is global or only local to those in New York. The content will still drive those interested in learning more.


SEO 101

New York business owners who want to optimize their conversion rates should know that SEO companies can help make it happen. To learn more about the SEO services that digital marketing companies can offer, it pays to know the basics:

Content Creation

As stated by Stephanie Miller, “While we can’t survive in modern marketing without campaign management, database platforms and marketing automation, none of those technological solutions are going to build the business if we don’t have amazing content to power the automation engine.” In recognizing this reality, digital experts design content that will help market the client’s products with excellence.

Target Market Research

As Michael Kaleikini stated, “Once you know who it is you’re going after then you can begin to design a plan around how you will market to them so they can see you, begin to learn who you are and get to liking you so they come and buy from you.” SEO mavens make it happen by doing the target market research necessary to determine which people are most likely to invest in your products and services.

Summing it all up

SEO can play a profound role in helping New York business owners expand their sphere of influence and increase their conversion rates. By implementing several effective SEO techniques, a digital marketing company can help businesses experience profound growth.