Love them or hate them, there’s no escaping the millennials as being a crucial part of your business success. They’ve grown to have significant economic influence, having a hand in moving markets to profit and, conversely, dragging them down to revenue losses.
Their attention, however, can be very flighty, so keeping their interest tends to be a bigger challenge than with other targeted age and market groups. If there’s one language they speak fluently, though, it’s technology. Having been born in an era where technology is literally just as disposable as the next batch of undershirts, their knowledge and facilitation of digital technology is almost second-nature to them.
If you are not thrilled with the results from your last marketing campaign and are eager to see an improvement, you may be exploring different marketing avenues. There are a seemingly endless number of marketing possibilities for you to pursue with your next campaign, but you likely are focused on finding cost-effective solutions that will produce results. While there are numerous options to consider, video marketing services may provide you with the exceptional results that you desire because of how effective this type of marketing is.
Why Video Marketing is Special
Video marketing is unique from all other types of marketing because it incorporates visual elements as well as sound into your marketing efforts. Many types of marketing only incorporate one element, such as sound in a radio advertisement or written text in a magazine or newspaper ad.
In order to make an impact with your brand’s video marketing, your strategy needs to be well-planned and focused. The following tips and tricks will help you create a winning video marketing strategy.
1. Turn the video into an interactive experience for your audience. Include a call-to-action that will help you collect leads, direct people to more resources or encourage viewers to signup for a free trial. You don’t want viewers to stop interacting with your brand once the video’s over. Unsure of how to create an interactive video? Contact a video marketing agency to help you get started.
2. Don’t make the videos too long. You need to catch a viewer’s attention within eight seconds and the entire video shouldn’t go for much longer than three minutes. Even with compelling content, your viewer’s attention span is short.
Content will always be king when it comes to the effective SEO New York businesses need to make a connection with customers. Since video includes captions and descriptions, there are plenty of opportunities to boost brand awareness with content peppered with carefully selected videos and images.
Why Video Content Matters
Video content appeals to people’s desire to see something rather than immediately read about it. However, it’s rarely one or the other. Instead, video content catches the attention of a causal browser while encouraging them to visit your website for more information. It’s this cross promotion that further solidifies your brand image.
Video advertising on the Internet has been gaining momentum since the advent of smartphone and tablet technology. Although this online content was still widely used before, mobile devices have made it easier than ever for people to watch material regardless of where they are. Some experts believe that video ads are also easier to absorb as opposed to reading lines of text. In any case, video content has assumed a large portion of bandwidth usage online around the globe.
Engaging the Local Consumer
Video marketing services are capable of helping you target local consumers in New York. Through optimization practices, your content has a better chance of engaging these individuals. This plays a role in the online reputation of the business while promoting awareness of the brand. Many organizations have made production a part of their overall platform by creating “how-to” videos or other entertaining developments centered on the business.
Video marketing does more than just show content to people around the world. It can be used to focus attention on those within a local area. Working much like a televised commercial, online videos can be used to grab the attention of others while selling products or services. In some ways, it can be more efficient to use an online video marketing agency than it would be to pay for a television spot.
More People Are Watching Videos
More than three-quarters of people on the Internet watch video content weekly. More than half of them will watch this material on a daily basis. When considering the sheer number of people online, this is quite an impressive number. It’s believed that video content will take up approximately 69 percent of all Internet usage by 2017. This includes people that are watching material on desktop computers as well as mobile devices.
To reach more potential customers and increase your sales, you have to boost your online visibility. While it’s easy to believe that if you have a decent website, you perform SEO, you publish content and maintain Facebook account, then you will have a good online exposure, for us here in Video Marketing & SEO, there’s more to it than that. The path to attaining maximum visibility for your brand starts with conducting a thorough analysis of your company’s current online presence.
Analytics is extremely crucial for a variety of reasons. First of all, you are able to understand your visitors’ behavior so you can further optimize your website. Broken links are a major cause of traffic wastage but analytics can help you detect them.