In order to make an impact with your brand’s video marketing, your strategy needs to be well-planned and focused. The following tips and tricks will help you create a winning video marketing strategy.
1. Turn the video into an interactive experience for your audience. Include a call-to-action that will help you collect leads, direct people to more resources or encourage viewers to signup for a free trial. You don’t want viewers to stop interacting with your brand once the video’s over. Unsure of how to create an interactive video? Contact a video marketing agency to help you get started.
2. Don’t make the videos too long. You need to catch a viewer’s attention within eight seconds and the entire video shouldn’t go for much longer than three minutes. Even with compelling content, your viewer’s attention span is short.