Video Marketing & SEO has always strived to live up to our clients’ expectations which is why we continue to improve our company along with our services. With the expansion of our SEO company, we have deemed it necessary to relocate and move into an office also located in New York that is more suited to accommodate our current needs. This way, we can better be of service to our loyal clients. We are pleased to announce that our business operations have moved from our previous location at 410 Park Ave, Suite 1500 to a new office not too far away at 445 Park Ave, 9th Floor.
Along with the recent change in our office address, we changed our contact number as well. Clients can now reach us at 212 745 1136 for inquiries about our services. Rest assured that someone will be available to address any concerns about our services. Clients can also opt to schedule a call before doing so especially if they are interested in getting a free estimate.
Are you growing frustrated with a lack of superior results from your search engine optimization campaigns? If so, know that you are not the only one; this is actually a common issue that businesses who take a do-it-yourself approach with SEO face.
Search engine optimization may seem easy enough, but there is actually more involved in the process than you might think. On the surface, it appears that you simply select keywords and phrases to focus your energy on, and you incorporate these selected phrases into your content. While this is the gist of SEO, there is more involved in it if you want to drive traffic to your website. By analyzing some of the more common reasons why SEO efforts fail, you may realize what you are doing wrong.
New York business owners that want their companies to attain new levels of success should know that hiring an SEO firm can help them realize their objective. New York SEO firms can offer business owners a wide range of services that will build their brand online. Here are two of the most important services to be aware of:
1. Social Media Optimization (SMO).
As noted in “6 Changes Your 2015 SEO Strategy Must Focus On,” social media has become a marketing and customer-service channel. These days, the business owner’s social audience expects the brand owner to engage them on a personal level. SEO mavens know this, and they use a plethora of SMO techniques to make it happen. These techniques work to heighten brand recognition and accelerate conversion.
Content will always be king when it comes to the effective SEO New York businesses need to make a connection with customers. Since video includes captions and descriptions, there are plenty of opportunities to boost brand awareness with content peppered with carefully selected videos and images.
Why Video Content Matters
Video content appeals to people’s desire to see something rather than immediately read about it. However, it’s rarely one or the other. Instead, video content catches the attention of a causal browser while encouraging them to visit your website for more information. It’s this cross promotion that further solidifies your brand image.
To reach more potential customers and increase your sales, you have to boost your online visibility. While it’s easy to believe that if you have a decent website, you perform SEO, you publish content and maintain Facebook account, then you will have a good online exposure, for us here in Video Marketing & SEO, there’s more to it than that. The path to attaining maximum visibility for your brand starts with conducting a thorough analysis of your company’s current online presence.
Analytics is extremely crucial for a variety of reasons. First of all, you are able to understand your visitors’ behavior so you can further optimize your website. Broken links are a major cause of traffic wastage but analytics can help you detect them.
New York businesses face a lot of competition. If you want to set yourself apart from other companies, you need to make a splash online. The Internet is a visual medium and posting a video that has the potential to go viral is one sure way to get the attention you want. Current SEO techniques emphasize the need for natural linking, and there’s nothing more natural than people sharing links to your company video.
Video creation, however, isn’t easy. This is where an experienced SEO company, such as Video Marketing & SEO, can help. We’re extending our August promotion to this month to give you more chances to create your material.