Love them or hate them, there’s no escaping the millennials as being a crucial part of your business success. They’ve grown to have significant economic influence, having a hand in moving markets to profit and, conversely, dragging them down to revenue losses.
Their attention, however, can be very flighty, so keeping their interest tends to be a bigger challenge than with other targeted age and market groups. If there’s one language they speak fluently, though, it’s technology. Having been born in an era where technology is literally just as disposable as the next batch of undershirts, their knowledge and facilitation of digital technology is almost second-nature to them.