There are many website domains that are visitor-friendly. It makes you wonder how they are able to maintain the quality of their website while running their business. Surprisingly, this online marketing strategy can be practiced by anyone. There are some who have their own online marketing team in their company but others outsource the expertise of a sole SEO company.
Website Domain: Make It Yours
Making and designing a website should be well thought of and planned, either with your own team or an outsourced company, because this will be your online identity. In choosing your domain name, you have to bear in mind if it will be unique to your business.
Having another website that is spelled or sounds like yours can be troubling since your visitors may be directed to that page instead of yours. It is a good option to incorporate the nature of your business to your domain name so visitors can have the slightest idea of what your page will contain.
Keywords in your domain name can significantly increase your advantage over your competitors. It can also increase your click-through-rates on search engine index and paid ads. Long domain names can be your disadvantage since some may separate them through dashes or hyphens. Two to three words is enough to keep your domain name memorable. This way it will be easy to say it over the phone and the receiver should be able to grasp it at once.